My ebook is nearly ready to go, and I’ve been giving the sales page a lot of thought recently. I want to write it in a way that’s true to myself but might still entice somebody (maybe even more than one somebody) to actually buy it. I really hate these hugely-long, yellow-highlighted, online sales letters full of sensational promises that no product could ever fulfil, but in the back of my mind a little voice has been saying ‘but that’s what you have to do if you want to sell your book’.
So I was absolutely delighted this morning to get a subscription reminder notice from Philosophy Now magazine, in which the first paragraph goes like this:
Your subscription to Philosophy Now ran out with Issue 83, and ever since then we’ve been inconsolable. “What”, we ask ourselves rhetorically, “is the point of continuing? Issue 85 is really good, but the achievement seems hollow, futile, if you aren’t going to read it…” Bring meaning back to our lives: if you send us a cheque for £15.50 we’ll send you the next six issues and I’ll be able to wean my colleagues off their anti-depressants….
…..Rick Lewis, Editor
I only let the subscription lapse because I’m very, very broke at the moment, but this letter means that I’ll be renewing the moment I have some spare cash. It not only made my day – I laughed out loud when I read it – it taught me a few things too about how connecting with people gets far better results than an in-your-face sales letter ever could.